Resources Library by ANA

The future is already with us

This paper adopts its title from William Gibson's quote and provides an analysis of what lies just beyond the horizon. The presentation shifts the focus away from the tactical issues (for example, how best to integrate the Internet today) towards the...

Catalogue: ESOMAR Net Effects 5 2002

Author: Ray Poynter

Company: The Future Place

February 3, 2002

Qualitative research and the Internet

Do not panic! The Internet does not mean that traditional qualitative approaches and techniques will suddenly be replaced or supplanted by unwelcome, lower-cost, lower-quality, inferior substitutes from the cyber-realm. Indeed, the Internet-fed...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Ray Poynter, Patricia Quigley

Company: KANTAR TNS Malaysia

October 28, 2001

Web site evaluation and the language of web design

In recent years, since the advent of the Internet and Web-based communication, business operators have come face to face with a series of entirely new needs for knowledge. One such need is topical in the extreme: it concerns the design and evaluation...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Author: Giorgio Licastro

Company: GfK

September 23, 2001

Web site evaluation and the language of web design

In recent years, since the advent of the Internet and Web-based communication, business operators have come face to face with a series of entirely new needs for knowledge. One such need is topical in the extreme:it concerns the...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Author: Giorgio Licastro

Company: GfK

September 15, 2001

Measurement of brand effectiveness of online advertising

How people find a company or product brand on the Internet is a major question if one intends to use the Internet to build brand awareness, perception and loyalty. In order to find an answer to this question, a study was conducted among a large...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Author: Liesbeth Hop

June 1, 2001

Integrating Internet site audience measurement into media planning and buying

The paper presents a strategy for the integration of Internet site measures into multi-media reach/frequency. In so doing it explores the nature of Internet site reach; the use of fusion as a technique for integrating Internet site audience measures...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Authors: James H. Collins, Manish Bhatia

Company: Nielsen

June 1, 2001

What makes people like, and click on, an Internet banner

In order to answer questions concerning factors affecting click-through rate and to compare them to factors affecting intention to click and attitude toward the ad, the authors of this paper summarize two separate studies that they have performed....

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Authors: Mohamed Saber Chtourou, François Guérin

Company: Ipsos MRBI

June 1, 2001

eBusiness changes global and strategic marketing

This paper provides a comprehensive description and definition of the eBusiness landscape, how it affects healthcare, and opportunities created in the health industry and specifically in diabetes care. Marketing and sales managers are bombarded with...

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics

Author: Meinhard F. Schmidt

Company: Roche

May 1, 2001

Incubation crucial in new economy

As the world transits from offline to online, the market scenario is also changing rapidly. There are huge investments being made in the new economy, the competition is immense, and the target potential has no geographic boundaries. This is all...

Catalogue: Latin America 2001

Authors: Piyush Mathur, Sabine Geissel

Company: Nielsen

May 1, 2001